diff --git a/packages/main/cypress/specs/Avatar.cy.tsx b/packages/main/cypress/specs/Avatar.cy.tsx
index 043bd6098d34..91bd3ab237a3 100644
--- a/packages/main/cypress/specs/Avatar.cy.tsx
+++ b/packages/main/cypress/specs/Avatar.cy.tsx
@@ -13,7 +13,7 @@ describe("Accessibility", () => {
 	it("checks if initials of avatar are correctly announced", () => {
 		const INITIALS = "XS";
 
-		cy.mount(<Avatar id="interactive-avatar" initials={INITIALS} interactive></Avatar>);
+		cy.mount(<Avatar id="interactive-avatar" initials={INITIALS} mode="Interactive"></Avatar>);
 
 		// Store the expected label to compare against
 		const expectedLabel = `Avatar ${INITIALS}`;
@@ -34,7 +34,7 @@ describe("Accessibility", () => {
 			<Avatar 
 				id="interactive-info" 
 				initials={INITIALS} 
-				interactive 
+				mode="Interactive"
 				accessibleName={customLabel}
 				accessibilityAttributes={{hasPopup}}
 			></Avatar>
@@ -77,7 +77,7 @@ describe("Accessibility", () => {
 			<Avatar 
 				id="default-label-info" 
 				initials={INITIALS}
-				interactive
+				mode="Interactive"
 			></Avatar>
 		);
 
@@ -121,6 +121,98 @@ describe("Accessibility", () => {
 		cy.get("#disabled-avatar").realClick();
 		cy.get("#click-event").should("have.value", "0");
 	});
+
+	it("should support mode='Decorative' with aria-hidden and role='presentation'", () => {
+		cy.mount(
+			<Avatar 
+				id="decorative-avatar" 
+				initials="AB"
+				mode="Decorative"
+			></Avatar>
+		);
+
+		cy.get("#decorative-avatar")
+			.shadow()
+			.find(".ui5-avatar-root")
+			.should("have.attr", "role", "presentation")
+			.should("have.attr", "aria-hidden", "true")
+			.should("not.have.attr", "tabindex");
+	});
+
+	it("should support mode='Interactive' with role='button' and focusable", () => {
+		cy.mount(
+			<Avatar 
+				id="interactive-mode-avatar" 
+				initials="IJ"
+				mode="Interactive"
+			></Avatar>
+		);
+
+		cy.get("#interactive-mode-avatar")
+			.shadow()
+			.find(".ui5-avatar-root")
+			.should("have.attr", "role", "button")
+			.should("have.attr", "tabindex", "0")
+			.should("not.have.attr", "aria-hidden");
+	});
+
+	it("deprecated interactive property still allows click events but doesn't affect accessibility", () => {
+		cy.mount(
+			<div>
+				<Avatar interactive initials="JD" id="deprecated-interactive" onClick={increment}></Avatar>
+				<input value="0" id="click-event-deprecated" />
+			</div>
+		);
+
+		function increment() {
+			const input = document.getElementById("click-event-deprecated") as HTMLInputElement;
+			input.value = "1";
+		}
+
+		// Should have role="img" (not button) since mode is not Interactive
+		cy.get("#deprecated-interactive")
+			.shadow()
+			.find(".ui5-avatar-root")
+			.should("have.attr", "role", "img")
+			.should("not.have.attr", "tabindex");
+
+		// But should still fire click event
+		cy.get("#deprecated-interactive").realClick();
+		cy.get("#click-event-deprecated").should("have.value", "1");
+	});
+
+	it("should use role='img' in Image mode when not interactive", () => {
+		cy.mount(
+			<Avatar 
+				id="image-mode-avatar" 
+				initials="EF"
+				mode="Image"
+			></Avatar>
+		);
+
+		cy.get("#image-mode-avatar")
+			.shadow()
+			.find(".ui5-avatar-root")
+			.should("have.attr", "role", "img")
+			.should("not.have.attr", "aria-hidden");
+	});
+
+	it("should use role='button' in Interactive mode", () => {
+		cy.mount(
+			<Avatar 
+				id="interactive-mode" 
+				initials="GH"
+				mode="Interactive"
+			></Avatar>
+		);
+
+		cy.get("#interactive-mode")
+			.shadow()
+			.find(".ui5-avatar-root")
+			.should("have.attr", "role", "button")
+			.should("have.attr", "tabindex", "0")
+			.should("not.have.attr", "aria-hidden");
+	});
 });
 
 describe("Fallback Logic", () => {
diff --git a/packages/main/src/Avatar.ts b/packages/main/src/Avatar.ts
index b73cc6b86ed1..28e9ab7158dc 100644
--- a/packages/main/src/Avatar.ts
+++ b/packages/main/src/Avatar.ts
@@ -30,6 +30,7 @@ import type Icon from "./Icon.js";
 import AvatarSize from "./types/AvatarSize.js";
 import type AvatarShape from "./types/AvatarShape.js";
 import type AvatarColorScheme from "./types/AvatarColorScheme.js";
+import AvatarMode from "./types/AvatarMode.js";
 
 // Icon
 import "@ui5/webcomponents-icons/dist/employee.js";
@@ -48,7 +49,7 @@ type AvatarAccessibilityAttributes = Pick<AccessibilityAttributes, "hasPopup">;
  *
  * ### Keyboard Handling
  *
- * - [Space] / [Enter] or [Return] - Fires the `click` event if the `interactive` property is set to true.
+ * - [Space] / [Enter] or [Return] - Fires the `click` event if the `mode` is set to `Interactive` or the deprecated `interactive` property is set to true.
  * - [Shift] - If [Space] is pressed, pressing [Shift] releases the component without triggering the click event.
  *
  * ### ES6 Module Import
@@ -92,16 +93,38 @@ class Avatar extends UI5Element implements ITabbable, IAvatarGroupItem {
 	disabled = false;
 
 	/**
-	 * Defines if the avatar is interactive (focusable and pressable).
+	 * Defines if the avatar fires click events.
+	 *
+	 * **Note:** This property only controls event firing behavior.
+	 * It does not affect the component's accessibility attributes.
+	 * To make the avatar interactive with proper accessibility (role="button", focusable),
+	 * use `mode="Interactive"` instead.
 	 *
 	 * **Note:** This property won't have effect if the `disabled`
 	 * property is set to `true`.
 	 * @default false
 	 * @public
+	 * @deprecated Since version 2.19. Use the `mode` property with value `Interactive` instead.
+	 * For accessibility and visual affordance (role="button", focusable), set `mode="Interactive"`.
+	 * This property now only controls whether click events are fired.
 	 */
 	@property({ type: Boolean })
 	interactive = false;
 
+	/**
+	 * Defines the mode of the component.
+	 *
+	 * **Note:**
+	 * - `Image` (default) - renders with role="img"
+	 * - `Decorative` - renders with role="presentation" and aria-hidden="true", making it purely decorative
+	 * - `Interactive` - renders with role="button", focusable (tabindex="0"), and supports keyboard interaction
+	 * @default "Image"
+	 * @public
+	 * @since 2.19
+	 */
+	@property()
+	mode: `${AvatarMode}` = "Image";
+
 	/**
 	 * Defines the name of the UI5 Icon, that will be displayed.
 	 *
@@ -273,7 +296,11 @@ class Avatar extends UI5Element implements ITabbable, IAvatarGroupItem {
 		if (this.forcedTabIndex) {
 			return parseInt(this.forcedTabIndex);
 		}
-		return this._interactive ? 0 : undefined;
+		// Interactive mode makes the avatar focusable
+		if (this.mode === AvatarMode.Interactive) {
+			return 0;
+		}
+		return undefined;
 	}
 
 	/**
@@ -297,7 +324,18 @@ class Avatar extends UI5Element implements ITabbable, IAvatarGroupItem {
 	}
 
 	get _role() {
-		return this._interactive ? "button" : "img";
+		switch (this.mode) {
+		case AvatarMode.Interactive:
+			return "button";
+		case AvatarMode.Decorative:
+			return "presentation";
+		default:
+			return "img";
+		}
+	}
+
+	get effectiveAriaHidden() {
+		return this.mode === AvatarMode.Decorative ? "true" : undefined;
 	}
 
 	get _ariaHasPopup() {
@@ -429,7 +467,7 @@ class Avatar extends UI5Element implements ITabbable, IAvatarGroupItem {
 	_getAriaHasPopup() {
 		const ariaHaspopup = this.accessibilityAttributes.hasPopup;
 
-		if (!this._interactive || !ariaHaspopup) {
+		if (this.mode !== AvatarMode.Interactive || !ariaHaspopup) {
 			return;
 		}
 
@@ -500,7 +538,7 @@ class Avatar extends UI5Element implements ITabbable, IAvatarGroupItem {
 	get accessibilityInfo() {
 		return {
 			role: this._role as AriaRole,
-			type: this.interactive ? Avatar.i18nBundle.getText(AVATAR_TYPE_BUTTON) : Avatar.i18nBundle.getText(AVATAR_TYPE_IMAGE),
+			type: this.mode === AvatarMode.Interactive ? Avatar.i18nBundle.getText(AVATAR_TYPE_BUTTON) : Avatar.i18nBundle.getText(AVATAR_TYPE_IMAGE),
 			description: this.accessibleNameText,
 			disabled: this.disabled,
 		};
diff --git a/packages/main/src/AvatarTemplate.tsx b/packages/main/src/AvatarTemplate.tsx
index 455584484cb5..a84754be1825 100644
--- a/packages/main/src/AvatarTemplate.tsx
+++ b/packages/main/src/AvatarTemplate.tsx
@@ -8,6 +8,7 @@ export default function AvatarTemplate(this: Avatar) {
 			tabindex={this.tabindex}
 			data-sap-focus-ref
 			role={this._role}
+			aria-hidden={this.effectiveAriaHidden}
 			aria-haspopup={this._ariaHasPopup}
 			aria-label={this.accessibleNameText}
 			onKeyUp={this._onkeyup}
diff --git a/packages/main/src/types/AvatarMode.ts b/packages/main/src/types/AvatarMode.ts
new file mode 100644
index 000000000000..3facebc35bd7
--- /dev/null
+++ b/packages/main/src/types/AvatarMode.ts
@@ -0,0 +1,33 @@
+/**
+ * Different Avatar modes.
+ * @public
+ */
+enum AvatarMode {
+	/**
+	 * Image mode (by default).
+	 * Configures the component to internally render role="img".
+	 * @public
+	 * @since 2.19
+	 */
+	Image = "Image",
+
+	/**
+	 * Decorative mode.
+	 * Configures the component to internally render role="presentation" and aria-hidden="true",
+	 * making it purely decorative without semantic content or interactivity.
+	 * @public
+	 * @since 2.19
+	 */
+	Decorative = "Decorative",
+
+	/**
+	 * Interactive mode.
+	 * Configures the component to internally render role="button".
+	 * This mode also supports focus and enables keyboard interaction.
+	 * @public
+	 * @since 2.19
+	 */
+	Interactive = "Interactive",
+}
+
+export default AvatarMode;
diff --git a/packages/main/test/pages/Avatar.html b/packages/main/test/pages/Avatar.html
index a47543ca1f18..dd796ac8c3de 100644
--- a/packages/main/test/pages/Avatar.html
+++ b/packages/main/test/pages/Avatar.html
@@ -167,10 +167,34 @@ <h3>Avatar - interactive</h3>
 		<ui5-input id="click-event" value="0"></ui5-input>
 
 		<br>
-		<ui5-avatar id="myInteractiveAvatar" interactive initials="L" size="L"></ui5-avatar>
+		<ui5-avatar id="myInteractiveAvatar" mode="Interactive" initials="L" size="L"></ui5-avatar>
 		<ui5-input id="click-event-2"></ui5-input>
 	</section>
 
+	<section>
+		<h3>Avatar - mode="Decorative"</h3>
+		<p>Decorative avatars are purely visual with role="presentation" and aria-hidden="true"</p>
+		<ui5-avatar mode="Decorative" initials="AB" size="S"></ui5-avatar>
+		<ui5-avatar mode="Decorative" icon="employee" size="S"></ui5-avatar>
+		<ui5-avatar mode="Decorative" size="S">
+			<img src="./img/John_Miller.png" alt="John Miller">
+		</ui5-avatar>
+		
+		<h3>Avatar - mode="Image" (default)</h3>
+		<p>Image mode avatars have role="img"</p>
+		<ui5-avatar mode="Image" initials="CD" size="S"></ui5-avatar>
+		
+		<h3>Avatar - mode="Interactive"</h3>
+		<p>Interactive mode avatars have role="button", are focusable, and support keyboard interaction</p>
+		<ui5-avatar mode="Interactive" initials="EF" size="S"></ui5-avatar>
+		
+		<h3>Avatar - Deprecated interactive property</h3>
+		<p>The interactive property (deprecated) fires events but doesn't affect accessibility</p>
+		<ui5-avatar interactive initials="GH" size="S"></ui5-avatar>
+		<p>For proper accessibility, use mode="Interactive" instead</p>
+		<ui5-avatar mode="Interactive" initials="IJ" size="S"></ui5-avatar>
+	</section>
+
 	<section>
 		<h3>Avatar Badge - All Sizes</h3>
 		<div style="display: flex; flex-direction: row; align-items: end; column-gap: 0.5rem;">
diff --git a/packages/website/docs/_components_pages/main/Avatar/Avatar.mdx b/packages/website/docs/_components_pages/main/Avatar/Avatar.mdx
index c98f8f303d74..ea28bf8de93c 100644
--- a/packages/website/docs/_components_pages/main/Avatar/Avatar.mdx
+++ b/packages/website/docs/_components_pages/main/Avatar/Avatar.mdx
@@ -4,6 +4,7 @@ slug: ../Avatar
 
 import Basic from "../../../_samples/main/Avatar/Basic/Basic.md";
 import Interactive from "../../../_samples/main/Avatar/Interactive/Interactive.md";
+import Decorative from "../../../_samples/main/Avatar/Decorative/Decorative.md";
 import WithBadge from "../../../_samples/main/Avatar/WithBadge/WithBadge.md";
 import ColorSchemes from "../../../_samples/main/Avatar/ColorSchemes/ColorSchemes.md";
 import Sizes from "../../../_samples/main/Avatar/Sizes/Sizes.md";
@@ -31,11 +32,16 @@ The Avatar comes in several sizes (S to XL).
 
 <Sizes />
 
-### Interactive
-The Avatar can be interactive, e.g. responds to hover, focus and press.
+### Interactive Mode
+The Avatar can be set to interactive mode with `mode="Interactive"`, making it focusable with role="button" and enabling keyboard interaction. This is the recommended way to make an avatar interactive.
 
 <Interactive />
 
+### Decorative Mode
+The Avatar can be set to decorative mode with `mode="Decorative"`, making it purely visual without semantic content (role="presentation", aria-hidden="true"). This is useful when the avatar is used for visual purposes only and shouldn't be announced by screen readers.
+
+<Decorative />
+
 ### Color Schemes
 The Avatar can be displayed in multiple color schemes.
 
diff --git a/packages/website/docs/_samples/main/Avatar/Decorative/Decorative.md b/packages/website/docs/_samples/main/Avatar/Decorative/Decorative.md
new file mode 100644
index 000000000000..17798ecc59ab
--- /dev/null
+++ b/packages/website/docs/_samples/main/Avatar/Decorative/Decorative.md
@@ -0,0 +1,4 @@
+import html from '!!raw-loader!./sample.html';
+import js from '!!raw-loader!./main.js';
+
+<Editor html={html} js={js} />
diff --git a/packages/website/docs/_samples/main/Avatar/Decorative/main.js b/packages/website/docs/_samples/main/Avatar/Decorative/main.js
new file mode 100644
index 000000000000..4dd3f498b33f
--- /dev/null
+++ b/packages/website/docs/_samples/main/Avatar/Decorative/main.js
@@ -0,0 +1,2 @@
+import "@ui5/webcomponents/dist/Label.js";
+import "@ui5/webcomponents/dist/Avatar.js";
diff --git a/packages/website/docs/_samples/main/Avatar/Decorative/sample.html b/packages/website/docs/_samples/main/Avatar/Decorative/sample.html
new file mode 100644
index 000000000000..8cf9bfdcacc1
--- /dev/null
+++ b/packages/website/docs/_samples/main/Avatar/Decorative/sample.html
@@ -0,0 +1,43 @@
+<!-- playground-fold -->
+<!DOCTYPE html>
+<html lang="en">
+
+<head>
+    <meta charset="UTF-8">
+    <meta name="viewport" content="width=device-width, initial-scale=1.0">
+    <title>Sample</title>
+</head>
+
+<body style="background-color: var(--sapBackgroundColor)">
+    <!-- playground-fold-end -->
+
+    <style>
+        .example-row {
+            display: flex;
+            align-items: center;
+            gap: 1rem;
+            margin-bottom: 1rem;
+        }
+    </style>
+
+    <div class="example-row">
+        <ui5-avatar mode="Decorative" initials="AB"></ui5-avatar>
+        <ui5-label>Decorative avatar with initials - not in accessibility tree</ui5-label>
+    </div>
+
+    <div class="example-row">
+        <ui5-avatar mode="Image" initials="CD"></ui5-avatar>
+        <ui5-label>Image mode avatar (default) - announced as "Avatar CD"</ui5-label>
+    </div>
+
+    <div class="example-row">
+        <ui5-avatar mode="Interactive" initials="EF"></ui5-avatar>
+        <ui5-label>Interactive mode - focusable with role="button"</ui5-label>
+    </div>
+
+    <!-- playground-fold -->
+    <script type="module" src="main.js"></script>
+</body>
+
+</html>
+<!-- playground-fold-end -->
diff --git a/packages/website/docs/_samples/main/Avatar/Interactive/sample.html b/packages/website/docs/_samples/main/Avatar/Interactive/sample.html
index 2f347b188a0f..08505a234994 100644
--- a/packages/website/docs/_samples/main/Avatar/Interactive/sample.html
+++ b/packages/website/docs/_samples/main/Avatar/Interactive/sample.html
@@ -11,7 +11,7 @@
 <body style="background-color: var(--sapBackgroundColor)">
     <!-- playground-fold-end -->
 
-    <ui5-avatar id="avt" interactive initials="FJ"></ui5-avatar>
+    <ui5-avatar id="avt" mode="Interactive" initials="FJ"></ui5-avatar>
 
     <ui5-label id="lbl"></ui5-label>
     <!-- playground-fold -->