diff --git a/.changeset/bulk-topic-descriptions.md b/.changeset/bulk-topic-descriptions.md
new file mode 100644
index 00000000000..9d1aa062c66
--- /dev/null
+++ b/.changeset/bulk-topic-descriptions.md
@@ -0,0 +1,5 @@
+---
+'@shopify/cli': patch
+---
+
+Improve `store bulk` and `app bulk` topic descriptions in help output
diff --git a/packages/cli/package.json b/packages/cli/package.json
index bf6c8b4f194..f5271188c0a 100644
--- a/packages/cli/package.json
+++ b/packages/cli/package.json
@@ -109,9 +109,15 @@
       "store": {
         "description": "Work directly with Shopify stores."
       },
+      "store:bulk": {
+        "description": "Run, check, and cancel bulk Admin API operations on a store."
+      },
       "store:create": {
         "description": "Create Shopify stores."
       },
+      "app:bulk": {
+        "description": "Run, check, and cancel bulk Admin API operations for an app on a store."
+      },
       "app:config": {
         "description": "Manage app configuration."
       },