diff --git a/Sdl.Web.Common/Models/RegionModel.cs b/Sdl.Web.Common/Models/RegionModel.cs
old mode 100644
new mode 100755
index 55b92cfb..d64a1fcf
--- a/Sdl.Web.Common/Models/RegionModel.cs
+++ b/Sdl.Web.Common/Models/RegionModel.cs
@@ -1,7 +1,9 @@
 using System.Collections.Generic;
 using System.Linq;
 using Sdl.Web.Common.Configuration;
-
+using System.Text.RegularExpressions;
+using System;
+
 namespace Sdl.Web.Common.Models
 {
     /// <summary>
@@ -54,7 +56,18 @@ public RegionModelSet Regions
             }
         }
 
-
+        public String NameWithoutPostfix
+        {
+            get
+            {
+                var match = Regex.Match(Name, @"(.*)___\d+");
+                if (match.Success)
+                {
+                    return match.Groups[1].Value;
+                }
+                return Name;
+            }
+        }
         #region Constructors
         /// <summary>
         /// Initializes a new <see cref="RegionModel"/> instance.
@@ -80,6 +93,11 @@ public RegionModel(string name, string qualifiedViewName)
         }
         #endregion
 
+        public String GetNameWithPostfix(int counter)
+        {
+            return String.Format("{0}___{1}", this.Name, counter);
+        }
+
         #region Overrides
 
         /// <summary>
@@ -89,7 +107,7 @@ public RegionModel(string name, string qualifiedViewName)
         /// <returns>The XPM markup.</returns>
         public override string GetXpmMarkup(Localization localization)
         {
-            XpmRegion xpmRegion =  localization.GetXpmRegionConfiguration(Name);
+            XpmRegion xpmRegion =  localization.GetXpmRegionConfiguration(this.NameWithoutPostfix);
             if (xpmRegion == null)
             {
                 return string.Empty;
diff --git a/Sdl.Web.Tridion/Mapping/DefaultModelBuilder.cs b/Sdl.Web.Tridion/Mapping/DefaultModelBuilder.cs
old mode 100644
new mode 100755
index 88af2323..77794578
--- a/Sdl.Web.Tridion/Mapping/DefaultModelBuilder.cs
+++ b/Sdl.Web.Tridion/Mapping/DefaultModelBuilder.cs
@@ -51,40 +51,24 @@ public virtual void BuildPageModel(ref PageModel pageModel, IPage page, IEnumera
 
                 // Create Regions/Entities from Component Presentations
                 IConditionalEntityEvaluator conditionalEntityEvaluator = SiteConfiguration.ConditionalEntityEvaluator;
+                RegionModel currentRegion = null;
+                Dictionary<String, int> duplicateRegionCounter = new Dictionary<string, int>();
                 foreach (IComponentPresentation cp in page.ComponentPresentations)
                 {
-                    MvcData cpRegionMvcData = GetRegionMvcData(cp);
-                    string regionName = cpRegionMvcData.RegionName ?? cpRegionMvcData.ViewName;
-                    RegionModel region;
-                    if (regions.TryGetValue(regionName, out region))
-                    {
-                        // Region already exists in Page Model; MVC data should match.
-                        if (!region.MvcData.Equals(cpRegionMvcData))
-                        {
-                            Log.Warn("Region '{0}' is defined with conflicting MVC data: [{1}] and [{2}]. Using the former.", region.Name, region.MvcData, cpRegionMvcData);
-                        }
-                    }
-                    else
-                    {
-                        // Region does not exist in Page Model yet; create Region Model and add it.
-                        region = CreateRegionModel(cpRegionMvcData);
-                        regions.Add(region);
-                    }
-
+                    currentRegion = GetRegionForEntity(regions, cp, currentRegion, duplicateRegionCounter);
                     try
                     {
                         EntityModel entity = ModelBuilderPipeline.CreateEntityModel(cp, localization);
-
                         if (conditionalEntityEvaluator == null || conditionalEntityEvaluator.IncludeEntity(entity))
                         {
-                            region.Entities.Add(entity);
+                            currentRegion.Entities.Add(entity);
                         }
                     }
                     catch (Exception ex)
                     {
                         // If there is a problem mapping an Entity, we replace it with an ExceptionEntity which holds the error details and carry on.
                         Log.Error(ex);
-                        region.Entities.Add(new ExceptionEntity(ex));
+                        currentRegion.Entities.Add(new ExceptionEntity(ex));
                     }
                 }
 
@@ -133,6 +117,56 @@ public virtual void BuildPageModel(ref PageModel pageModel, IPage page, IEnumera
             }
         }
 
+        private RegionModel GetRegionForEntity(RegionModelSet regions, IComponentPresentation cp, RegionModel currentRegion, Dictionary<String,int> duplicateRegionCounter)
+        {
+            MvcData cpRegionMvcData = GetRegionMvcData(cp);
+            string regionName = cpRegionMvcData.RegionName ?? cpRegionMvcData.ViewName;
+            string currentRegionName = currentRegion!=null ? currentRegion.NameWithoutPostfix : null;
+            string duplicateRegionName = null;
+            RegionModel region = null;
+            //If we are still in the same region, reuse it, unless the mvc data is different, 
+            //in which case we start a new region of the same name
+            if (regionName==currentRegionName)
+            {
+                if (currentRegion.MvcData.Equals(cpRegionMvcData))
+                {
+                    return currentRegion;
+                }
+                else
+                {
+                    Log.Debug("Region '{0}' is defined with different MVC data: [{1}] and [{2}]. Starting a new region.", regionName, currentRegion.MvcData, cpRegionMvcData);
+                }
+            }
+            //We already had this region, but there has been something else inbetween, so we need to create a new (postfixed) one
+            if (regions.ContainsKey(regionName))
+            {
+                int counter = 1;
+                if (duplicateRegionCounter.ContainsKey(regionName))
+                {
+                    counter = duplicateRegionCounter[regionName] + 1;
+                    duplicateRegionCounter[regionName] = counter;
+                }
+                else
+                {
+                    duplicateRegionCounter.Add(regionName, counter);
+                }
+                duplicateRegionName = regions[regionName].GetNameWithPostfix(counter);
+            }
+            //New region required
+            if (region == null)
+            {
+                // Region does not exist in Page Model yet; create Region Model and add it.
+                if (!String.IsNullOrEmpty(duplicateRegionName))
+                {
+                    cpRegionMvcData.RegionName = duplicateRegionName;
+                }
+                region = CreateRegionModel(cpRegionMvcData);
+                regions.Add(region);
+                currentRegion = region;
+            }
+            return region;
+        }
+
         public virtual void BuildEntityModel(ref EntityModel entityModel, IComponentPresentation cp, Localization localization)
         {
             using (new Tracer(entityModel, cp, localization))