diff --git a/CLAUDE.md b/CLAUDE.md
index afc58fd..1801247 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -15,6 +15,7 @@ There are two binaries:
 
 ```sh
 make build          # builds ./bin/hooks and ./bin/hooksctl
+make install        # go install ./cmd/hooksctl (into $GOBIN, else $GOPATH/bin)
 make test           # go test ./...
 make lint           # golangci-lint run ./... (config in .golangci.yml)
 make tidy           # go mod tidy
diff --git a/Makefile b/Makefile
index 6125e44..cafe92b 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,4 @@
-.PHONY: build test lint run dev tidy sqlc sqlc-diff docker-build docker-run docker-test
+.PHONY: build install test lint run dev tidy sqlc sqlc-diff docker-build docker-run docker-test
 
 GO ?= go
 HOOKS_BIN := ./bin/hooks
@@ -13,6 +13,11 @@ build:
 	$(GO) build -o $(HOOKS_BIN) ./cmd/hooks
 	$(GO) build -o $(HOOKSCTL_BIN) ./cmd/hooksctl
 
+# Installs hooksctl into $GOBIN if set, else $GOPATH/bin (default ~/go/bin).
+# Override the destination with `GOBIN=/some/dir make install`.
+install:
+	$(GO) install ./cmd/hooksctl
+
 test:
 	$(GO) test ./...