| layout | page_v2 |
|---|---|
| title | Project Principles |
| head_title | Project Principles |
| description | A set of principles that guide how we develop Prebid |
| sidebarType | 0 |
Prebid.org uses the following principles to guide how we develop Prebid.js, Prebid Server, Prebid Mobile, and any future sub-projects:
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Collaborative: Foster a community of contribution.
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Open and Transparent: No black-box auction dynamics, bid biasing or hidden fees.
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Agnostic: No adapter preferencing or inherent reliance on ad servers.
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Performant: Don’t kill the page!