Growth Plan: Full Analytics Audit & Implementation Roadmap

[felixztang]

Full Analytics Audit Results & Growth Implementation Plan

Based on a comprehensive audit of PostHog recordings/analytics, Google Search Console, Google Ads, and the live website.

---

Current Metrics (as of April 8, 2026)

PostHog (30 days): 413 visitors, 637 page views, 1m 36s avg session, 45% bounce rate
Google Search Console (3 months): 47 clicks, 2,690 impressions, 1.7% CTR, avg position 8.8
Google Ads (30 days): 1,233 impressions, 94 clicks, 7.62% CTR, $151.58 spend, 1 conversion ($151.58 CPA)
Traffic channels: Direct 51%, Paid Search 21%, Organic Search 13%, Referral 6%, Social 3%

---

COMPLETED (Google Ads Optimization)

• Added 18 new high-intent keywords including competitor-targeting terms (planning center alternative, tithe.ly alternative, tithely alternative, church 360 alternative, breeze church alternative, ai church management software, etc.)
• - [x] Added 30+ negative keywords to filter irrelevant traffic (jobs, careers, wordpress, joomla, LDS, mormon, synagogue, mosque, pirated, torrent, scam, etc.)
• - [x] Campaign remains PAUSED per instructions - ready to activate when conversion tracking is set up

---

P0: Critical Fixes (This Week)

1. Fix broken blog featured image

• File: public/images/blog/migrate-from-planning-center.webp is MISSING
• • Impact: Featured blog post on /blog/ shows broken image - this is the Seo ux #1 blog post and gets 322 organic impressions
• • • Fix: Generate/add the missing WebP image, or temporarily update data/blog-posts.ts to reference an existing image

2. Set up Google Ads conversion tracking

• Problem: Only 1 conversion tracked across 94 clicks. Individual keywords show 0.00% conversion rate. Conversion pixel is likely not firing properly on signup completion.
• • Fix: Implement conversion tracking for: account creation at app.relius.ai, first login, first meaningful action. This is REQUIRED before reactivating ads.
• • • Where: Add Google Ads conversion tag to app/layout.tsx or via GTM, firing on the signup completion page

3. Add ad images to Google Ads

• Google recommends adding images to ads for +4% CTR improvement
• • Upload Relius dashboard screenshots to the responsive search ad assets

---

P1: Conversion Rate Optimization (Week 2)

4. Add social proof to homepage hero

• Problem: Zero testimonials, customer logos, or user counts visible above the fold
• • Fix: Add a trust bar below the hero CTA with church count or a short testimonial
• • • File: components/sections/hero.tsx

5. Add exit-intent email capture on pricing page

• Problem: 41 visitors exit from pricing page monthly without converting
• • Fix: Add exit-intent popup offering a demo call or product walkthrough video
• • • Files: New component components/exit-intent.tsx, add to app/pricing/page.tsx

6. Create a 60-90 second product walkthrough video

• Embed on homepage (above the interactive demo), features page, and use in Google Ads
• • Script: "Here's how a typical Sunday looks in Relius..."

---

P2: SEO & Content (Weeks 3-6)

7. Optimize high-impression zero-click pages

Top organic queries getting impressions but 0 clicks:

• "church management software ai" (31 impr) - optimize homepage meta for this term
• • "tithe.ly alternative" (12 impr) - improve /switch/tithely/ page meta
• • • "church software free" (appeared multiple times) - target in homepage H1/meta
• • • • "planning center free alternative" (4 impr) - improve /switch/planning-center/ meta

8. Fix "why-churches-switching-planning-center" blog post CTR

• 322 impressions but only 2 clicks (0.62% CTR)
• • Rewrite title tag and meta description to be more compelling
• • • Current title likely doesn't match search intent well

9. Write competitor comparison content

Create dedicated comparison pages (not just switch pages):

• "Relius vs Planning Center: Honest Comparison 2026"
• • "Relius vs Tithe.ly: Feature & Pricing Comparison"
• • • "Relius vs ChurchTrac: Which Is Better for Small Churches?"
• • • • "Relius vs Church 360: Complete Comparison"

10. Publish 2-3 blog posts per week targeting long-tail SEO

Priority topics based on Search Console data:

• "best free church giving platform 2026"
• • "church volunteer scheduling software comparison"
• • • "how to track church donations effectively"
• • • • "church check-in software free options"
• • • • • "church crm for small churches guide"

---

P3: Activation & Retention (Week 4+)

11. Set up PostHog conversion funnel tracking

Define and track:

• Homepage visit → Pricing page view → Signup click → Account creation → First member added → First donation received
• • Currently only tracking pageviews, not product usage events

12. Implement email nurture sequence post-signup

• Day 1: Welcome + quick start video
• • Day 3: "Did you import your members?"
• • • Day 7: "Set up your first giving campaign"
• • • • Day 14: "You're missing out on AI features"
• • • • • Day 30: "Upgrade to unlock pastoral care"

13. Leverage ChatGPT traffic

• 11 visitors/month coming from chatgpt.com (notable for early-stage product)
• • Ensure structured data, FAQ schema, and clear product descriptions help AI assistants recommend Relius
• • • Add FAQ schema to homepage and pricing page

---

Analytics Insights for Reference

Top referrers: Google (111), Direct (241), Bing (14), ChatGPT (11), Reddit (10)
Top exit pages: / (268), /pricing/ (41), /features/ (9), /ai/ (8)
Device split: 72% desktop, 28% mobile
Session recording insight: Engaged users follow path: Homepage → Pricing (spend 3+ min) → AI → Features → Docs → Leave without converting. The pricing page is the key decision point where users get stuck.
Top performing ad keywords: "easy church software" (13.64% CTR), "church management tools" (62.5% CTR), "best church software" (9.88% CTR)