diff --git a/db/kv-cache.ts b/db/kv-cache.ts
index 5e2055d..0fcb8b1 100644
--- a/db/kv-cache.ts
+++ b/db/kv-cache.ts
@@ -7,6 +7,7 @@ function getKV(): KVNamespace {
 export async function kvCached<T>(
 	key: string,
 	fn: () => Promise<T>,
+	opts?: { ttl?: number },
 ): Promise<T> {
 	const kv = getKV();
 	const cached = await kv.get(key, "json");
@@ -14,7 +15,8 @@ export async function kvCached<T>(
 
 	const result = await fn();
 	// Fire-and-forget write — don't block the response
-	kv.put(key, JSON.stringify(result)).catch(() => {});
+	const putOpts = opts?.ttl ? { expirationTtl: opts.ttl } : undefined;
+	kv.put(key, JSON.stringify(result), putOpts).catch(() => {});
 	return result;
 }
 
diff --git a/src/lib/server-fns.ts b/src/lib/server-fns.ts
index a54ffcf..c465483 100644
--- a/src/lib/server-fns.ts
+++ b/src/lib/server-fns.ts
@@ -236,10 +236,14 @@ export const fetchRecentApps = createServerFn({ method: "GET" })
 export const fetchPopularApps = createServerFn({ method: "GET" })
 	// eslint-disable-next-line @typescript-eslint/no-explicit-any
 	.handler(async (): Promise<any> => {
-		return kvCached(cacheKey("getPopularApps"), () => {
-			const db = getDb();
-			return getPopularApps(db);
-		});
+		return kvCached(
+			cacheKey("getPopularApps"),
+			() => {
+				const db = getDb();
+				return getPopularApps(db);
+			},
+			{ ttl: 86400 },
+		);
 	});
 
 export const fetchComparisonBySlug = createServerFn({ method: "GET" })
diff --git a/src/routes/-worker-entry.ts b/src/routes/-worker-entry.ts
index 058e351..304d936 100644
--- a/src/routes/-worker-entry.ts
+++ b/src/routes/-worker-entry.ts
@@ -20,9 +20,9 @@ const SITE_URL = "https://unclouded.app";
 
 type CacheRule = { pattern: RegExp; header: string };
 
-// Data only changes on manual DB writes (seed/enrich), then cache:purge.
-// Cache everything aggressively — 1 week fresh, 1 week stale fallback.
+// Static content cached for 1 week, pages with dynamic data (homepage) for 1 day.
 const ONE_WEEK = 604800;
+const ONE_DAY = 86400;
 
 const cacheRules: CacheRule[] = [
 	{ pattern: /^\/search/, header: "no-store" },
@@ -40,7 +40,7 @@ const cacheRules: CacheRule[] = [
 	},
 	{
 		pattern: /^\/(apps|alternatives|discover|desktop)?$/,
-		header: `public, s-maxage=${ONE_WEEK}, stale-while-revalidate=${ONE_WEEK}`,
+		header: `public, s-maxage=${ONE_DAY}, stale-while-revalidate=${ONE_DAY}`,
 	},
 ];