diff --git a/validator/src/types.rs b/validator/src/types.rs
index 9bf49da6..9bd06bc8 100644
--- a/validator/src/types.rs
+++ b/validator/src/types.rs
@@ -87,6 +87,19 @@ impl ValidationErrors {
         }
     }
 
+    pub fn merge_self_flatten(
+        &mut self,
+        child: Result<(), ValidationErrors>,
+    ) -> &mut ValidationErrors {
+        match child {
+            Ok(()) => self,
+            Err(errors) => {
+                self.0.extend(errors.0);
+                self
+            }
+        }
+    }
+
     /// Returns the combined outcome of a struct's validation result along with the nested
     /// validation result for one of its fields.
     pub fn merge(
diff --git a/validator_derive/src/case.rs b/validator_derive/src/case.rs
new file mode 100644
index 00000000..417405ef
--- /dev/null
+++ b/validator_derive/src/case.rs
@@ -0,0 +1,66 @@
+// Adapted from serde's code:
+// https://github.com/serde-rs/serde/blob/d1790205/serde_derive/src/internals/case.rs
+
+#[derive(Debug, Default, Clone, Copy, PartialEq, Eq)]
+pub enum RenameRule {
+    #[default]
+    None,
+    LowerCase,
+    UpperCase,
+    PascalCase,
+    CamelCase,
+    SnakeCase,
+    ScreamingSnakeCase,
+    KebabCase,
+    ScreamingKebabCase,
+}
+
+impl RenameRule {
+    pub fn parse(s: syn::LitStr) -> Option<Self> {
+        match &*s.value() {
+            "lowercase" => Some(Self::LowerCase),
+            "UPPERCASE" => Some(Self::UpperCase),
+            "PascalCase" => Some(Self::PascalCase),
+            "camelCase" => Some(Self::CamelCase),
+            "snake_case" => Some(Self::SnakeCase),
+            "SCREAMING_SNAKE_CASE" => Some(Self::ScreamingSnakeCase),
+            "kebab-case" => Some(Self::KebabCase),
+            "SCREAMING-KEBAB-CASE" => Some(Self::ScreamingKebabCase),
+            _ => None,
+        }
+    }
+
+    pub fn apply(&self, orig: &str) -> String {
+        match self {
+            Self::None | Self::LowerCase | Self::SnakeCase => orig.to_owned(),
+            Self::ScreamingSnakeCase => orig.to_ascii_uppercase(),
+            Self::UpperCase => orig.to_ascii_lowercase(),
+            Self::PascalCase => pascal_case(orig, true),
+            Self::CamelCase => pascal_case(orig, false),
+            Self::KebabCase => orig.replace("_", "-"),
+            Self::ScreamingKebabCase => orig.to_ascii_uppercase().replace("_", "-"),
+        }
+    }
+
+    pub fn is_some(&self) -> bool {
+        !matches!(self, Self::None)
+    }
+}
+
+/// Converts a snake_case field name into PascalCase or camelCase.
+/// `cap_start` specifies if the first character is capitalized (as in Pascal).
+fn pascal_case(orig: &str, cap_start: bool) -> String {
+    let mut pascal = String::new();
+    let mut capitalize = cap_start;
+    for ch in orig.chars() {
+        if ch == '_' {
+            capitalize = true;
+        } else if capitalize {
+            pascal.push(ch.to_ascii_uppercase());
+            capitalize = false;
+        } else {
+            pascal.push(ch);
+        }
+    }
+    pascal
+}
diff --git a/validator_derive/src/lib.rs b/validator_derive/src/lib.rs
index 44a896e2..fbb5298c 100644
--- a/validator_derive/src/lib.rs
+++ b/validator_derive/src/lib.rs
@@ -3,8 +3,12 @@ use darling::util::{Override, WithOriginal};
 use darling::FromDeriveInput;
 use proc_macro_error2::{abort, proc_macro_error};
 use quote::{quote, ToTokens};
-use syn::{parse_macro_input, DeriveInput, Field, GenericParam, Path, PathArguments};
+use syn::meta::ParseNestedMeta;
+use syn::{
+    parse_macro_input, DeriveInput, Field, GenericParam, LitStr, Path, PathArguments, Token,
+};
 
+use case::RenameRule;
 use tokens::cards::credit_card_tokens;
 use tokens::contains::contains_tokens;
 use tokens::custom::custom_tokens;
@@ -23,6 +27,7 @@ use tokens::url::url_tokens;
 use types::*;
 use utils::{quote_use_stmts, CrateName};
 
+mod case;
 mod tokens;
 mod types;
 mod utils;
@@ -30,7 +35,10 @@ mod utils;
 impl ToTokens for ValidateField {
     fn to_tokens(&self, tokens: &mut proc_macro2::TokenStream) {
         let field_name = self.ident.clone().unwrap();
-        let field_name_str = self.ident.clone().unwrap().to_string();
+        let field_name_str = match &self.rename {
+            Some(rename) => rename.clone(),
+            None => self.ident.as_ref().unwrap().to_string(),
+        };
 
         let type_name = self.ty.to_token_stream().to_string();
         let is_number = NUMBER_TYPES.contains(&type_name);
@@ -211,7 +219,7 @@ impl ToTokens for ValidateField {
 
         let nested = if let Some(n) = self.nested {
             if n {
-                wrapper_closure(nested_tokens(&actual_field, &field_name_str))
+                wrapper_closure(nested_tokens(&actual_field, &field_name_str, self.flatten))
             } else {
                 quote!()
             }
@@ -258,6 +266,11 @@ struct ValidationData {
     crate_name: CrateName,
 }
 
+#[derive(Debug, Default, Clone)]
+struct SerdeData {
+    rename_all: RenameRule,
+}
+
 impl ValidationData {
     fn validate(self) -> darling::Result<Self> {
         if let Some(context) = &self.context {
@@ -280,8 +293,7 @@ impl ValidationData {
         }
 
         if let Data::Struct(fields) = &self.data {
-            let original_fields: Vec<&Field> =
-                fields.fields.iter().map(|f| &f.original).collect();
+            let original_fields: Vec<&Field> = fields.fields.iter().map(|f| &f.original).collect();
             for f in &fields.fields {
                 f.parsed.validate(&self.ident, &original_fields, &f.original);
             }
@@ -296,6 +308,10 @@ impl ValidationData {
 pub fn derive_validation(input: proc_macro::TokenStream) -> proc_macro::TokenStream {
     let input: DeriveInput = parse_macro_input!(input);
 
+    // parse struct-level serde attributes
+    // i.e. rename_all
+    let serde = parse_serde_container_attrs(&input);
+
     // parse the input to the ValidationData struct defined above
     let validation_data = match ValidationData::from_derive_input(&input) {
         Ok(data) => data,
@@ -325,7 +341,7 @@ pub fn derive_validation(input: proc_macro::TokenStream) -> proc_macro::TokenStr
         .unwrap()
         .fields
         .into_iter()
-        .map(|f| f.parsed)
+        .map(|f| parse_serde_attrs(f.parsed, f.original, &serde))
         // skip fields with #[validate(skip)] attribute
         .filter(|f| if let Some(s) = f.skip { !s } else { true })
         .map(|f| ValidateField { crate_name: crate_name.clone(), ..f })
@@ -423,3 +439,71 @@ pub fn derive_validation(input: proc_macro::TokenStream) -> proc_macro::TokenStr
     )
     .into()
 }
+
+fn parse_serde_container_attrs(di: &DeriveInput) -> SerdeData {
+    let mut data = SerdeData::default();
+
+    for attr in &di.attrs {
+        if !attr.path().is_ident("serde") {
+            continue;
+        }
+
+        let _ = attr.parse_nested_meta(|meta| {
+            if let Some(rename_all) = parse_serde_rename(&meta, "rename_all")? {
+                RenameRule::parse(rename_all).map(|rule| data.rename_all = rule);
+            }
+            Ok(())
+        });
+    }
+
+    data
+}
+
+fn parse_serde_attrs(
+    mut vf: ValidateField,
+    field: Field,
+    serde_struct: &SerdeData,
+) -> ValidateField {
+    if serde_struct.rename_all.is_some() {
+        vf.rename = Some(serde_struct.rename_all.apply(&vf.ident.as_ref().unwrap().to_string()));
+    }
+
+    for attr in field.attrs {
+        if !attr.path().is_ident("serde") {
+            continue;
+        }
+
+        let _ = attr.parse_nested_meta(|meta| {
+            if let Some(rename) = parse_serde_rename(&meta, "rename")? {
+                vf.rename = Some(rename.value());
+            } else if meta.path.is_ident("flatten") {
+                vf.flatten = true;
+            }
+            Ok(())
+        });
+    }
+
+    vf
+}
+
+fn parse_serde_rename(meta: &ParseNestedMeta, id: &str) -> syn::Result<Option<LitStr>> {
+    if !meta.path.is_ident(id) {
+        return Ok(None);
+    }
+
+    if meta.input.peek(Token![=]) {
+        let value = meta.value()?;
+        Ok(Some(value.parse()?))
+    } else {
+        let mut res = None;
+        meta.parse_nested_meta(|meta| {
+            let value = meta.value()?;
+            let s: LitStr = value.parse()?;
+            if meta.path.is_ident("deserialize") {
+                res = Some(s);
+            }
+            Ok(())
+        })?;
+        Ok(res)
+    }
+}
diff --git a/validator_derive/src/tokens/nested.rs b/validator_derive/src/tokens/nested.rs
index f4840e4c..79a9417c 100644
--- a/validator_derive/src/tokens/nested.rs
+++ b/validator_derive/src/tokens/nested.rs
@@ -3,10 +3,17 @@ use quote::quote;
 pub fn nested_tokens(
     field_name: &proc_macro2::TokenStream,
     field_name_str: &str,
+    flatten: bool,
 ) -> proc_macro2::TokenStream {
-    quote! {
-        if let std::collections::hash_map::Entry::Vacant(entry) = errors.0.entry(::std::borrow::Cow::Borrowed(#field_name_str)) {
-            errors.merge_self(#field_name_str, (&#field_name).validate());
+    if flatten {
+        quote! {
+            errors.merge_self_flatten((&#field_name).validate());
+        }
+    } else {
+        quote! {
+            if let std::collections::hash_map::Entry::Vacant(entry) = errors.0.entry(::std::borrow::Cow::Borrowed(#field_name_str)) {
+                errors.merge_self(#field_name_str, (&#field_name).validate());
+            }
         }
     }
 }
diff --git a/validator_derive/src/types.rs b/validator_derive/src/types.rs
index 54cbcf1b..743fc5a3 100644
--- a/validator_derive/src/types.rs
+++ b/validator_derive/src/types.rs
@@ -67,6 +67,10 @@ pub struct ValidateField {
     pub custom: Vec<Custom>,
     pub skip: Option<bool>,
     pub nested: Option<bool>,
+    #[darling(skip)]
+    pub rename: Option<String>,
+    #[darling(skip)]
+    pub flatten: bool,
     /// Placeholder for the crate name, filled in by the [`ValidationData`](crate::ValidationData) value.
     #[darling(skip)]
     pub crate_name: CrateName,
@@ -153,12 +157,11 @@ impl ValidateField {
     pub fn number_options(&self) -> u8 {
         fn find_option(mut count: u8, ty: &syn::Type) -> u8 {
             if let syn::Type::Path(p) = ty {
-                let idents_of_path =
-                    p.path.segments.iter().fold(String::new(), |mut acc, v| {
-                        acc.push_str(&v.ident.to_string());
-                        acc.push('|');
-                        acc
-                    });
+                let idents_of_path = p.path.segments.iter().fold(String::new(), |mut acc, v| {
+                    acc.push_str(&v.ident.to_string());
+                    acc.push('|');
+                    acc
+                });
 
                 if OPTIONS_TYPE.contains(&idents_of_path.as_str()) {
                     count += 1;
diff --git a/validator_derive_tests/tests/flatten.rs b/validator_derive_tests/tests/flatten.rs
new file mode 100644
index 00000000..acfa7b3e
--- /dev/null
+++ b/validator_derive_tests/tests/flatten.rs
@@ -0,0 +1,49 @@
+use serde::Deserialize;
+use validator::Validate;
+
+#[test]
+fn can_flatten_structs() {
+    #[derive(Deserialize, Validate)]
+    struct TestStruct {
+        #[validate(range(min = -5))]
+        field: i16,
+        #[validate(nested)]
+        inner_regular: InnerStruct,
+        #[serde(flatten)]
+        #[validate(nested)]
+        inner_merged: FlattenedStruct,
+    }
+
+    #[derive(Deserialize, Validate)]
+    struct InnerStruct {
+        #[validate(length(max = 5))]
+        test_sample: String,
+        #[validate(range(max = 200))]
+        something: i64,
+    }
+
+    #[derive(Deserialize, Validate)]
+    struct FlattenedStruct {
+        #[validate(length(max = 5))]
+        hello_world: String,
+        #[validate(range(max = 200))]
+        anything: i64,
+    }
+
+    let s = TestStruct {
+        field: -10,
+        inner_regular: InnerStruct { test_sample: "abcdef".to_owned(), something: 500 },
+        inner_merged: FlattenedStruct { hello_world: "abcdef".to_owned(), anything: 500 },
+    };
+
+    let errs = s.validate().unwrap_err().0;
+
+    assert!(errs.contains_key("field"));
+    assert!(errs.contains_key("inner_regular"));
+    assert!(errs.contains_key("hello_world"));
+    assert!(errs.contains_key("anything"));
+
+    assert!(!errs.contains_key("inner_merged"));
+    assert!(!errs.contains_key("test_sample"));
+    assert!(!errs.contains_key("something"));
+}
diff --git a/validator_derive_tests/tests/rename.rs b/validator_derive_tests/tests/rename.rs
new file mode 100644
index 00000000..bf4c6a64
--- /dev/null
+++ b/validator_derive_tests/tests/rename.rs
@@ -0,0 +1,140 @@
+use serde::Deserialize;
+use validator::Validate;
+
+#[test]
+fn renames_fields() {
+    #[derive(Deserialize, Validate)]
+    struct TestStruct {
+        #[serde(rename = "fieldNAME123")]
+        #[validate(range(min = -5))]
+        field_name: i16,
+        #[serde(default, skip_serializing, rename = "_SomeTest")]
+        #[validate(length(max = 5))]
+        some_test: String,
+    }
+
+    let s = TestStruct { field_name: -10, some_test: "abcdef".to_owned() };
+
+    let err = s.validate().unwrap_err();
+    let errs = err.field_errors();
+
+    assert!(errs.contains_key("fieldNAME123"));
+    assert!(errs.contains_key("_SomeTest"));
+    assert!(!errs.contains_key("field_name"));
+    assert!(!errs.contains_key("some_test"));
+}
+
+#[test]
+fn renames_fields_as_in_deserialize() {
+    #[derive(Deserialize, Validate)]
+    struct TestStruct {
+        #[serde(rename(serialize = "abc", deserialize = "fieldNAME123"))]
+        #[validate(range(min = -5))]
+        field_name: i16,
+        #[serde(default, skip_serializing, rename(deserialize = "_SomeTest"))]
+        #[validate(length(max = 5))]
+        some_test: String,
+    }
+
+    let s = TestStruct { field_name: -10, some_test: "abcdef".to_owned() };
+
+    let err = s.validate().unwrap_err();
+    let errs = err.field_errors();
+
+    assert!(errs.contains_key("fieldNAME123"));
+    assert!(errs.contains_key("_SomeTest"));
+    assert!(!errs.contains_key("abc"));
+    assert!(!errs.contains_key("field_name"));
+    assert!(!errs.contains_key("some_test"));
+}
+
+#[test]
+fn rename_all_camel_case_works() {
+    #[derive(Deserialize, Validate)]
+    #[serde(deny_unknown_fields, rename_all = "camelCase")]
+    struct TestStruct {
+        #[validate(range(min = -5))]
+        field_name: i16,
+        #[validate(length(max = 5))]
+        some_test_hello: String,
+    }
+
+    let s = TestStruct { field_name: -10, some_test_hello: "abcdef".to_owned() };
+
+    let err = s.validate().unwrap_err();
+    let errs = err.field_errors();
+
+    assert!(errs.contains_key("fieldName"));
+    assert!(errs.contains_key("someTestHello"));
+    assert!(!errs.contains_key("field_name"));
+    assert!(!errs.contains_key("some_test_hello"));
+}
+
+#[test]
+fn rename_all_camel_case_as_in_deserialize() {
+    #[derive(Deserialize, Validate)]
+    #[serde(deny_unknown_fields, rename_all(serialize = "kebab-case", deserialize = "camelCase"))]
+    struct TestStruct {
+        #[validate(range(min = -5))]
+        field_name: i16,
+        #[validate(length(max = 5))]
+        some_test_hello: String,
+    }
+
+    let s = TestStruct { field_name: -10, some_test_hello: "abcdef".to_owned() };
+
+    let err = s.validate().unwrap_err();
+    let errs = err.field_errors();
+
+    assert!(errs.contains_key("fieldName"));
+    assert!(errs.contains_key("someTestHello"));
+    assert!(!errs.contains_key("field-name"));
+    assert!(!errs.contains_key("some-test-hello"));
+    assert!(!errs.contains_key("field_name"));
+    assert!(!errs.contains_key("some_test_hello"));
+}
+
+#[test]
+fn rename_all_kebab_uppercase_works() {
+    #[derive(Deserialize, Validate)]
+    #[serde(rename_all = "SCREAMING-KEBAB-CASE")]
+    struct TestStruct {
+        #[validate(range(min = -5))]
+        field_name: i16,
+        #[validate(length(max = 5))]
+        some_test_hello: String,
+    }
+
+    let s = TestStruct { field_name: -10, some_test_hello: "abcdef".to_owned() };
+
+    let err = s.validate().unwrap_err();
+    let errs = err.field_errors();
+
+    assert!(errs.contains_key("FIELD-NAME"));
+    assert!(errs.contains_key("SOME-TEST-HELLO"));
+    assert!(!errs.contains_key("field_name"));
+    assert!(!errs.contains_key("some_test_hello"));
+}
+
+#[test]
+fn rename_all_pascal_with_custom() {
+    #[derive(Deserialize, Validate)]
+    #[serde(rename_all = "PascalCase")]
+    struct TestStruct {
+        #[validate(range(min = -5))]
+        field_name: i16,
+        #[serde(default, skip_serializing, rename = "_Some-test-123")]
+        #[validate(length(max = 5))]
+        some_test_hello: String,
+    }
+
+    let s = TestStruct { field_name: -10, some_test_hello: "abcdef".to_owned() };
+
+    let err = s.validate().unwrap_err();
+    let errs = err.field_errors();
+
+    assert!(errs.contains_key("FieldName"));
+    assert!(errs.contains_key("_Some-test-123"));
+    assert!(!errs.contains_key("field_name"));
+    assert!(!errs.contains_key("some_test_hello"));
+}