Make optimizations to improve the performance of the site such as speed. - Keep track of the core web metrics such as: LCP, FID, CLS - Can use lighthouse (devtools) to perform optimizations and measure regularly - Some other resources are: - web.dev, [MDN docs](https://developer.mozilla.org/en-US/docs/Web/Performance), free code camp - https://raygun.com/blog/speed-up-your-website/ - https://pagespeed.web.dev/analysis/https-hackverse-nitk-ac-in/wfif276i7j?form_factor=mobile - https://www.exposure.com/blog/how-to-improve-your-website-speed/ - https://www.exposure.com/blog/mobile-only-indexing-is-here-is-your-website-ready/ - https://www.exposure.com/blog/how-to-get-your-website-ready-for-google-page-experience-and-core-web-vitals/