diff --git a/examples/gallery/embellishments/gmt_logo.py b/examples/gallery/embellishments/gmt_logo.py
index b0311881577..28e55bd89ab 100644
--- a/examples/gallery/embellishments/gmt_logo.py
+++ b/examples/gallery/embellishments/gmt_logo.py
@@ -7,12 +7,12 @@
 
 # %%
 import pygmt
+from pygmt.params import Position
 
 fig = pygmt.Figure()
 fig.basemap(region=[0, 10, 0, 2], projection="X6c", frame=True)
 
 # Add the GMT logo in the Top Right (TR) corner of the current plot, scaled up to be 3
 # centimeters wide and offset by 0.3 cm in x-direction and 0.6 cm in y-direction.
-fig.logo(position="jTR+o0.3c/0.6c+w3c")
-
+fig.logo(position=Position("TR", offset=(0.3, 0.6)), width="3c")
 fig.show()
diff --git a/pygmt/src/inset.py b/pygmt/src/inset.py
index 18f33efe4d0..36a3778369f 100644
--- a/pygmt/src/inset.py
+++ b/pygmt/src/inset.py
@@ -109,7 +109,7 @@ def inset(
     Examples
     --------
     >>> import pygmt
-    >>> from pygmt.params import Box
+    >>> from pygmt.params import Box, Position
     >>>
     >>> # Create the larger figure
     >>> fig = pygmt.Figure()
@@ -126,9 +126,8 @@ def inset(
     ...         dcw="MG+gred",
     ...     )
     ...
-    >>> # Map elements outside the "with" statement are plotted in the main
-    >>> # figure
-    >>> fig.logo(position="jBR+o0.2c+w3c")
+    >>> # Map elements outside the "with" statement are plotted in the main figure
+    >>> fig.logo(position=Position("BR", offset=0.2), width="3c")
     >>> fig.show()
     """
     self._activate_figure()
diff --git a/pygmt/src/logo.py b/pygmt/src/logo.py
index 0087a7dddec..1636f34e6a4 100644
--- a/pygmt/src/logo.py
+++ b/pygmt/src/logo.py
@@ -7,18 +7,21 @@
 
 from pygmt.alias import Alias, AliasSystem
 from pygmt.clib import Session
-from pygmt.helpers import build_arg_list, fmt_docstring, use_alias
-from pygmt.params import Box
+from pygmt.exceptions import GMTInvalidInput
+from pygmt.helpers import build_arg_list, fmt_docstring
+from pygmt.params import Box, Position
 
 
 @fmt_docstring
-@use_alias(D="position")
-def logo(
+def logo(  # noqa: PLR0913
     self,
+    position: Position | None = None,
+    width: float | str | None = None,
+    height: float | str | None = None,
+    box: Box | bool = False,
+    style: Literal["standard", "url", "no_label"] = "standard",
     projection: str | None = None,
     region: Sequence[float | str] | str | None = None,
-    style: Literal["standard", "url", "no_label"] = "standard",
-    box: Box | bool = False,
     verbose: Literal["quiet", "error", "warning", "timing", "info", "compat", "debug"]
     | bool = False,
     panel: int | Sequence[int] | bool = False,
@@ -26,17 +29,25 @@ def logo(
     perspective: float | Sequence[float] | str | bool = False,
     **kwargs,
 ):
-    r"""
+    """
     Plot the GMT logo.
 
-    By default, the GMT logo is 2 inches wide and 1 inch high and
-    will be positioned relative to the current plot origin.
-    Use various options to change this and to place a transparent or
-    opaque rectangular map panel behind the GMT logo.
+    .. figure:: https://docs.generic-mapping-tools.org/6.6/_images/GMT_coverlogo.png
+       :alt: GMT logo
+       :align: center
+       :width: 300px
+
+    By default, the GMT logo is 2 inches wide and 1 inch high and will be positioned
+    relative to the current plot origin.
 
     Full GMT docs at :gmt-docs:`gmtlogo.html`.
 
-    $aliases
+    **Aliases:**
+
+    .. hlist::
+       :columns: 3
+
+       - D = position, **+w**: width, **+h**: height
        - F = box
        - J = projection
        - R = region
@@ -48,12 +59,13 @@ def logo(
 
     Parameters
     ----------
-    $projection
-    $region
-    position : str
-        [**g**\|\ **j**\|\ **J**\|\ **n**\|\ **x**]\ *refpoint*\
-        **+w**\ *width*\ [**+j**\ *justify*]\ [**+o**\ *dx*\ [/*dy*]].
-        Set reference point on the map for the image.
+    position
+        Specify the position of the GMT logo. See :class:`pygmt.params.Position` for
+        details.
+    width
+    height
+        Width or height of the GMT logo. Since the aspect ratio is fixed, only one of
+        the two can be specified.
     box
         Draw a background box behind the logo. If set to ``True``, a simple rectangular
         box is drawn using :gmt-term:`MAP_FRAME_PEN`. To customize the box appearance,
@@ -65,6 +77,8 @@ def logo(
         - ``"standard"``: The text label "The Generic Mapping Tools".
         - ``"no_label"``: Skip the text label.
         - ``"url"``: The URL to the GMT website.
+    $projection
+    $region
     $verbose
     $panel
     $transparency
@@ -72,7 +86,26 @@ def logo(
     """
     self._activate_figure()
 
+    # Prior PyGMT v0.17.0, 'position' can accept a raw GMT CLI string. Check for
+    # conflicts with other parameters.
+    if isinstance(position, str) and any(v is not None for v in (width, height)):
+        msg = (
+            "Parameter 'position' is given with a raw GMT command string, and conflicts "
+            "with parameters 'width' and 'height'."
+        )
+        raise GMTInvalidInput(msg)
+
+    # width and height are mutually exclusive.
+    if width is not None and height is not None:
+        msg = "Cannot specify both 'width' and 'height'."
+        raise GMTInvalidInput(msg)
+
     aliasdict = AliasSystem(
+        D=[
+            Alias(position, name="position"),
+            Alias(height, name="height", prefix="+h"),
+            Alias(width, name="width", prefix="+w"),
+        ],
         F=Alias(box, name="box"),
         S=Alias(
             style, name="style", mapping={"standard": "l", "url": "u", "no_label": "n"}
diff --git a/pygmt/tests/test_logo.py b/pygmt/tests/test_logo.py
index 62bddf4eb24..3eea9033be5 100644
--- a/pygmt/tests/test_logo.py
+++ b/pygmt/tests/test_logo.py
@@ -4,6 +4,8 @@
 
 import pytest
 from pygmt import Figure
+from pygmt.exceptions import GMTInvalidInput
+from pygmt.params import Position
 
 
 @pytest.mark.benchmark
@@ -24,5 +26,36 @@ def test_logo_on_a_map():
     """
     fig = Figure()
     fig.basemap(region=[-90, -70, 0, 20], projection="M15c", frame=True)
-    fig.logo(position="jTR+o0.25c/0.25c+w7.5c", box=True)
+    fig.logo(position=Position("TR", offset=(0.25, 0.25)), width="7.5c", box=True)
     return fig
+
+
+@pytest.mark.mpl_image_compare(filename="test_logo_on_a_map.png")
+def test_logo_position_deprecated_syntax():
+    """
+    Test that passing the deprecated GMT CLI syntax string to 'position' works.
+    """
+    fig = Figure()
+    fig.basemap(region=[-90, -70, 0, 20], projection="M15c", frame=True)
+    fig.logo(position="jTR+o0.25/0.25+w7.5c", box=True)
+    return fig
+
+
+def test_logo_width_and_height():
+    """
+    Test that an error is raised when both width and height are specified.
+    """
+    fig = Figure()
+    with pytest.raises(GMTInvalidInput):
+        fig.logo(width="5c", height="5c")
+
+
+def test_logo_position_mixed_syntax():
+    """
+    Test that an error is raised when mixing new and deprecated syntax in 'position'.
+    """
+    fig = Figure()
+    with pytest.raises(GMTInvalidInput):
+        fig.logo(position="jTL", width="5c")
+    with pytest.raises(GMTInvalidInput):
+        fig.logo(position="jTL", height="6c")