Under "Check your Installation", the Getting Started page says
Create a directory to contain your workspace, $HOME/work for example, and set the GOPATH environment variable to point to that location.
This is really confusing for someone who doesn't already understand environment variables.
Here are some references to explain these ideas:
Setting environment Variables on Mac OSX:
http://stackoverflow.com/questions/7501678/set-environment-variables-on-mac-os-x-lion