diff --git a/README.md b/README.md index 21e60f8..efd27f1 100644 --- a/README.md +++ b/README.md @@ -1 +1,41 @@ -# Test \ No newline at end of file +# PowerDigital WordPress Theme + +A custom WordPress theme inspired by the PowerDigital marketing and Lyra Health case study concepts provided in Figma. The theme delivers a fully linked landing experience, a Lumen Skincare case study overview, and a Lyra Health detail page. + +## Theme structure + +``` +wp-content/ +└── themes/ + └── powerdigital/ + ├── assets/ + │ ├── css/main.css + │ └── js/main.js + ├── front-page.php + ├── functions.php + ├── header.php + ├── footer.php + ├── index.php + ├── page-case-study.php + └── page-lyra-health-case-study.php +``` + +The landing page automatically renders via `front-page.php`. Visiting `/case-study/` and `/lyra-health-case-study/` loads the Lumen and Lyra templates, respectively. + +## Local setup + +1. [Download WordPress](https://wordpress.org/download/) and extract it into this repository root so the standard WordPress files live alongside the existing `wp-content` directory. +2. Create a database and configure WordPress using `wp-config.php` as usual. +3. From the WordPress admin, activate the **PowerDigital Experience** theme. +4. Create two pages: + - **Case Study** with the slug `case-study`. + - **Lyra Health Case Study** with the slug `lyra-health-case-study`. +5. Assign the front page under **Settings → Reading** to the landing page content you prefer, or leave it to automatically use the custom front page template. + +The mobile navigation, consultation form toast, sticky sections, and animated elements are powered by the bundled `main.js` script and shared stylesheet. + +## Development notes + +- The theme registers primary and footer menus. Populate them from the WordPress admin for dynamic navigation, or rely on the built-in fallbacks. +- The footer year updates automatically on load. +- Styles include reduced-motion support, responsive layouts, and accessible focus states consistent with the Figma concept. diff --git a/wp-content/index.php b/wp-content/index.php new file mode 100644 index 0000000..6220032 --- /dev/null +++ b/wp-content/index.php @@ -0,0 +1,2 @@ + { + const isOpen = navMenu.dataset.open === 'true'; + navMenu.dataset.open = String(!isOpen); + navToggle.setAttribute('aria-expanded', String(!isOpen)); + }); + + navMenu.addEventListener('click', (event) => { + const target = event.target; + const link = target instanceof Element ? target.closest('a') : null; + if (!link) return; + + navMenu.dataset.open = 'false'; + navToggle.setAttribute('aria-expanded', 'false'); + }); +} + +const form = document.querySelector('.cta-form'); + +if (form) { + form.addEventListener('submit', (event) => { + event.preventDefault(); + const formData = new FormData(form); + const name = formData.get('name') || 'there'; + + const toast = document.createElement('div'); + toast.className = 'toast'; + toast.setAttribute('role', 'status'); + toast.setAttribute('aria-live', 'polite'); + toast.textContent = `Thanks, ${name}! We'll be in touch soon.`; + + document.body.appendChild(toast); + + requestAnimationFrame(() => { + toast.dataset.visible = 'true'; + }); + + setTimeout(() => { + toast.dataset.visible = 'false'; + setTimeout(() => toast.remove(), 300); + }, 4000); + + form.reset(); + }); +} + +const footerYearTargets = document.querySelectorAll('[data-footer-year]'); +if (footerYearTargets.length) { + const year = String(new Date().getFullYear()); + footerYearTargets.forEach((el) => { + el.textContent = year; + }); +} diff --git a/wp-content/themes/powerdigital/footer.php b/wp-content/themes/powerdigital/footer.php new file mode 100644 index 0000000..f7058ff --- /dev/null +++ b/wp-content/themes/powerdigital/footer.php @@ -0,0 +1,44 @@ + + + + + diff --git a/wp-content/themes/powerdigital/front-page.php b/wp-content/themes/powerdigital/front-page.php new file mode 100644 index 0000000..cd4326c --- /dev/null +++ b/wp-content/themes/powerdigital/front-page.php @@ -0,0 +1,268 @@ + +
+
+
+ Growth Marketing Agency +

Scaling digital brands from first click to lasting loyalty.

+

+ We partner with ambitious teams to turn untapped potential into measurable performance across the entire customer journey. +

+
+ Book a Consultation + View Work +
+
+
+
$3.2B
+
Revenue driven for clients in 2023
+
+
+
88%
+
Average client retention rate
+
+
+
140+
+
Growth strategists across 12 disciplines
+
+
+
+
+
+

Campaign Pulse

+

Paid media performance snapshot

+
+
+
+
+

ROAS

+

5.6x

+
+ +18% +
+
+
+

AOV

+

$132

+
+ Stable +
+
+
+ Email revenue contribution + 62% +
+
+ +
+
+
+
+ LTV growth + +34% +
+
+ +
+
+
+
+

Updated 2 hours ago

+ +
+
+
+
+ +
+
+

Trusted by category leaders

+
+ Lyra Health + Vuori + Goop + Italic + JustFoodForDogs + La Colombe +
+
+
+ +
+
+
+ Full-funnel Services +

Unify brand, performance, and retention for compounding growth.

+

+ Our integrated squads activate across paid media, lifecycle, creative, and data science to accelerate acquisition and deepen retention. +

+
+
+
+

Paid Media

+

Audience-led search, social, and programmatic strategies engineered for efficiency and scale.

+
    +
  • Cross-channel media planning
    • +
  • Creative performance labs
    • +
  • Incrementality testing
    • +
+
+
+

Lifecycle Marketing

+

Lifecycle orchestration that nurtures relationships and drives higher LTV.

+
    +
  • Email & SMS personalization
    • +
  • On-site conversion rate optimization
    • +
  • Loyalty and referral programs
    • +
+
+
+

Creative Studio

+

Rapid concepting and production that fuses storytelling with performance insights.

+
    +
  • Concept development sprints
    • +
  • UGC & influencer toolkits
    • +
  • Full-funnel content systems
    • +
+
+
+

Data & Intelligence

+

From measurement frameworks to predictive analytics, we translate signals into strategy.

+
    +
  • Attribution model design
    • +
  • Media mix & scenario modeling
    • +
  • BI dashboards and training
    • +
+
+
+
+
+ +
+
+
+ Proof in action +

Recent growth stories.

+
+
+
+

Ecommerce

+

Vuori

+

Scaled omnichannel media mix to grow revenue 4.2x in 12 months.

+ Read case study +
+
+

Consumer services

+

Lyra Health

+

Activated lifecycle program to increase demo-to-close by 36%.

+ Read case study +
+
+

Food & beverage

+

La Colombe

+

Full funnel creative refresh doubled subscription conversion.

+ Read case study +
+
+
+
+ +
+
+
+ Insights & Strategy +

Fuel your roadmap with actionable intelligence.

+

+ Proprietary research, forecasting, and testing protocols keep your growth engines tuned for what's next in the market. +

+
    +
  • Consumer pulse reports across 14 verticals
    • +
  • Quarterly growth planning workshops
    • +
  • Retention benchmarking by lifecycle stage
    • +
+
+ +
+
+ +
+
+
+ Client voice +

“PowerDigital built the roadmap that took us from a scrappy DTC brand to a category leader.”

+

— Melissa Chen, VP Growth, Vuori

+
+
+

+142%

+

Year-over-year revenue growth

+
+
+
+ +
+
+
+ Let's build what's next +

Tell us about your growth goals.

+

Share your challenges and we'll assemble the right team to unlock your next performance chapter.

+
+
+ + + + + +

By submitting this form you agree to our privacy policy.

+
+
+
+ diff --git a/wp-content/themes/powerdigital/functions.php b/wp-content/themes/powerdigital/functions.php new file mode 100644 index 0000000..31b6d86 --- /dev/null +++ b/wp-content/themes/powerdigital/functions.php @@ -0,0 +1,46 @@ + __( 'Primary Menu', 'powerdigital' ), + 'footer' => __( 'Footer Menu', 'powerdigital' ), + ) + ); +} ); + +add_action( 'wp_enqueue_scripts', function () { + $theme_uri = get_template_directory_uri(); + + wp_enqueue_style( + 'powerdigital-style', + get_stylesheet_uri(), + array(), + POWERDIGITAL_VERSION + ); + + wp_enqueue_style( + 'powerdigital-main', + $theme_uri . '/assets/css/main.css', + array('powerdigital-style'), + POWERDIGITAL_VERSION + ); + + wp_enqueue_script( + 'powerdigital-main', + $theme_uri . '/assets/js/main.js', + array(), + POWERDIGITAL_VERSION, + true + ); +} ); diff --git a/wp-content/themes/powerdigital/header.php b/wp-content/themes/powerdigital/header.php new file mode 100644 index 0000000..58365cc --- /dev/null +++ b/wp-content/themes/powerdigital/header.php @@ -0,0 +1,43 @@ + +> + + + + + +> +
+
+ + + +
+
+
diff --git a/wp-content/themes/powerdigital/index.php b/wp-content/themes/powerdigital/index.php new file mode 100644 index 0000000..727ca34 --- /dev/null +++ b/wp-content/themes/powerdigital/index.php @@ -0,0 +1,11 @@ + +
+
+
+ Beauty & Wellness +

Lumen Skincare multiplies retention with full-funnel lifecycle marketing.

+

+ Within six months we rebuilt the lifecycle engine, unified performance media, and + launched owned-channel experiments that doubled returning customer revenue. +

+
+
+
+142%
+
Email-driven revenue
+
+
+
38%
+
Increase in repeat purchase rate
+
+
+
4.8
+
Average post-purchase CX score
+
+
+
+ Jump to summary + Request growth audit +
+
+ +
+
+ +
+
+
+

The mandate

+

+ Lumen Skincare partnered with PowerDigital to reverse a flattening growth curve and + re-engage high-value customers. The brand needed a modern retention framework and + stronger acquisition efficiency to support international expansion. +

+
+
+
+

Challenge

+

+ Growth stalled as paid channels saturated. Legacy automations failed to nurture loyal + customers and first-party data sat disconnected across platforms. +

+
+
+

Approach

+

+ We re-platformed lifecycle journeys, introduced predictive segments, and aligned paid + media with real-time retention signals. CRO sprints aligned landing pages with updated + value props. +

+
+
+

Impact

+

+ A resilient growth loop: owned channels now drive the majority of incremental revenue + while paid acquisition scales efficiently through audience recycling. +

+
+
+
+
+ +
+
+
+

Strategic pillars

+

Four parallel workstreams anchored the growth plan.

+
+
+
+ 01 Lifecycle +

Predictive nurture engine

+

+ Rebuilt all automations across onboarding, replenishment, and winback. Leveraged + behavior-based branching to meet subscribers with bespoke product education moments. +

+
    +
  • Dynamic replenishment cadences tied to skin goals
    • +
  • Creative testing matrix with 35+ variations
    • +
  • Integrated CX survey data into messaging logic
    • +
+
+
+ 02 Media +

Full-funnel paid alignment

+

+ Built integrated campaigns across Meta, TikTok, and YouTube leveraging lifecycle + segments for prospecting and retargeting efficiency. +

+
    +
  • Introduced creator-driven prospecting assets
    • +
  • Dynamic product feeds linked to LTV cohorts
    • +
  • Scaled evergreen UGC for mid-funnel nurture
    • +
+
+
+ 03 Analytics +

Northbeam decision layer

+

+ Consolidated disparate data sources into a weekly growth operating system measuring + contribution margin and creative velocity. +

+
    +
  • Multi-touch attribution dashboards
    • +
  • Forecasting models for retention cohorts
    • +
  • Bi-weekly experiment readouts
    • +
+
+
+ 04 Experience +

Testing & optimization

+

+ Ran rapid experiments on landing experiences, packaging bundles aligned to skin types, + and loyalty messaging to improve conversion velocity. +

+
    +
  • 11% lift in hero landing conversion
    • +
  • Personalized quiz funnel for routine building
    • +
  • Post-purchase onboarding redesign
    • +
+
+
+
+
+ +
+
+
+

Lifecycle operating system

+

+ A modular journey architecture orchestrates campaigns based on lifecycle stages and + purchase intent, ensuring each interaction advances the customer towards loyalty. +

+
    +
  1. Capture & profile new subscribers through dynamic quizzes.
    2. +
  2. Educate prospects with tailored regimens based on key skin goals.
    3. +
  3. Enable loyalists to amplify advocacy via referral and review loops.
    4. +
+
+ +
+
+ +
+
+
+

Measured outcomes

+

A sample of the growth impact across the engagement.

+
+
+
+

Retention revenue

+

+142%

+

Lifecycle revenue in six months

+
+
+

Acquisition efficiency

+

-24%

+

Reduction in blended CAC

+
+
+

Customer lifetime value

+

+31%

+

Incremental LTV growth YoY

+
+
+

Conversion rate

+

+11%

+

Lift from CRO sprints

+
+
+
+
+ +
+
+
+

Engagement timeline

+

Milestones that unlocked sustainable growth momentum.

+
+
+
+ Month 1 +

Insights sprint

+

Audited lifecycle programs, creative performance, and data infrastructure.

+
+
+ Month 2-3 +

Lifecycle relaunch

+

Shipped new onboarding, replenishment, and loyalty journeys with creative testing.

+
+
+ Month 4-5 +

Paid media integration

+

Sync'd prospecting and retention audiences with first-party data refresh triggers.

+
+
+ Month 6+ +

Optimization loop

+

Established experimentation cadence across creative, offers, and onsite experience.

+
+
+
+
+ +
+
+
+

Client testimonial

+

"We finally have a growth partner who connects every signal."

+
+
+

+ "PowerDigital orchestrated every lever from creative to retention analytics. Within weeks + we saw our returning customer rate climb and by quarter end our board recognized the most + profitable growth in company history." +

+
+ Amelia Chen + VP of Growth, Lumen Skincare +
+
+
+
+ +
+
+
+

Ready to build your growth operating system?

+

+ Partner with the PowerDigital team to orchestrate lifecycle, media, and analytics into a + single growth engine tuned to your brand's goals. +

+
+ Book a strategy session +
+
+ diff --git a/wp-content/themes/powerdigital/page-lyra-health-case-study.php b/wp-content/themes/powerdigital/page-lyra-health-case-study.php new file mode 100644 index 0000000..f584fad --- /dev/null +++ b/wp-content/themes/powerdigital/page-lyra-health-case-study.php @@ -0,0 +1,311 @@ + +
+
+
+ Healthcare SaaS +

Lyra Health accelerates enterprise adoption with precision lifecycle orchestration.

+

+ We partnered with Lyra to unify their revenue engine across marketing, sales, and client + success. Within two quarters, the team activated personalized account journeys that + unlocked faster pipeline velocity and deeper product utilization. +

+
+
+
+36%
+
Increase in demo-to-close rate
+
+
+
2.4x
+
Pipeline velocity lift
+
+
+
94%
+
Client program adoption
+
+
+
+ Jump to highlights + Request growth audit +
+
+ +
+
+ +
+
+
+

The mandate

+

+ Lyra Health needed a unified go-to-market motion to engage buying committees across + enterprise prospects while driving ongoing value realization for current clients. Growth + stalled as siloed teams produced inconsistent experiences across the funnel. +

+
+
+
+

Challenge

+

+ Fragmented campaigns created gaps between marketing qualified accounts, sales + readiness, and customer success onboarding, reducing expansion opportunities. +

+
+
+

Approach

+

+ We architected an account-centric lifecycle program that synchronized ABM media, sales + enablement, and product education to meet each stakeholder with relevant value. +

+
+
+

Impact

+

+ Enterprise buyers progressed through the funnel faster, adoption milestones improved, + and high-satisfaction accounts generated predictable expansion revenue. +

+
+
+
+
+ +
+
+
+

Strategic pillars

+

Four initiatives aligned teams around revenue impact.

+
+
+
+ 01 Lifecycle +

Account-intent journeys

+

+ Built adaptive nurture streams that responded to buying committee activity, aligning + messaging for HR, benefits, and finance stakeholders. +

+
    +
  • Segmented by persona, industry, and intent signals
    • +
  • Dynamic content modules featuring localized outcomes
    • +
  • Sales-triggered accelerators for hot accounts
    • +
+
+
+ 02 Media +

Precision ABM activation

+

+ Orchestrated coordinated campaigns across LinkedIn, programmatic, and search to reach + prioritized accounts with sequential storytelling. +

+
    +
  • Lookalike expansion fueled by first-party engagement data
    • +
  • Creative variations mapped to buying stage narratives
    • +
  • Always-on retargeting for committee alignment
    • +
+
+
+ 03 Enablement +

Revenue playbooks

+

+ Equipped sales and customer success with actionable insights and templates for every + milestone across acquisition and onboarding. +

+
    +
  • Persona-specific pitch and objection handling kits
    • +
  • Post-demo activation cadences with shared dashboards
    • +
  • Quarterly workshops to review performance learnings
    • +
+
+
+ 04 Intelligence +

Revenue analytics spine

+

+ Unified data across GTM systems into a single growth command center that monitored + account health and surfaced expansion opportunities. +

+
    +
  • Live cohort tracking for activation and utilization
    • +
  • Predictive scoring for churn and upsell signals
    • +
  • Executive dashboards aligned to board-level KPIs
    • +
+
+
+
+
+ +
+
+
+

Connected lifecycle framework

+

+ A modular architecture connected marketing, sales, and success motions to guide buying + teams from awareness through ongoing advocacy. +

+
    +
  1. Capture signals with intent data, web personalization, and demo engagements.
    2. +
  2. Advance opportunities through persona-led nurtures and enablement playbooks.
    3. +
  3. Activate customers with onboarding ceremonies, product training, and value reviews.
    4. +
+
+ +
+
+ +
+
+
+

Measured outcomes

+

Performance impact realized within the first six months.

+
+
+
+

Marketing qualified accounts

+

+52%

+

Increase in high-fit buying committees

+
+
+

Sales velocity

+

-21%

+

Reduction in days-to-close

+
+
+

Activation success

+

+28%

+

Improvement in onboarding completion

+
+
+

Expansion ARR

+

+19%

+

Lift in upsell revenue QoQ

+
+
+
+
+ +
+
+
+

Engagement timeline

+

Sequenced sprints kept teams aligned and momentum high.

+
+
+
+ Month 1 +

Unified insights

+

Audited lifecycle, media, and revenue data systems to identify priority gaps.

+
+
+ Month 2-3 +

Lifecycle relaunch

+

Launched persona-driven nurtures and integrated ABM journeys for high-intent accounts.

+
+
+ Month 4-5 +

Enablement rollout

+

Deployed sales playbooks, success cadences, and shared revenue dashboards.

+
+
+ Month 6+ +

Optimization loop

+

Instituted recurring experimentation across messaging, offers, and success motions.

+
+
+
+
+ +
+
+
+

Client testimonial

+

"PowerDigital orchestrated alignment across every revenue team."

+
+
+

+ "The PowerDigital team built an engine that keeps marketing, sales, and success marching in + lockstep. Our buyers finally experience a cohesive journey, and the downstream revenue + proof speaks for itself." +

+
+ Jordan Patel + SVP Revenue, Lyra Health +
+
+
+
+ +
+
+
+

Ready to accelerate growth?

+

Let's design your next breakout moment.

+

+ We partner with category leaders to unite strategy, media, lifecycle, and intelligence into + measurable growth programs. Tell us about your goals and we'll tailor a roadmap. +

+
+
+ Book a consultation + Explore services +
+
+
+ diff --git a/wp-content/themes/powerdigital/style.css b/wp-content/themes/powerdigital/style.css new file mode 100644 index 0000000..a858f9d --- /dev/null +++ b/wp-content/themes/powerdigital/style.css @@ -0,0 +1,15 @@ +/* +Theme Name: PowerDigital Experience +Theme URI: https://example.com/powerdigital +Author: Generated by ChatGPT +Author URI: https://openai.com/ +Description: Custom theme replicating the PowerDigital marketing landing and Lyra Health case study pages. +Version: 1.0.0 +License: GNU General Public License v2 or later +License URI: https://www.gnu.org/licenses/gpl-2.0.html +Text Domain: powerdigital +*/ + +@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&family=Space+Grotesk:wght@500;600;700&display=swap'); + +/* Base theme styles rely on the bundled assets/css/main.css file. */