README.md

Use Survival analysis to solve business problem, such as:

• use survival analysis to predict customer churn rate
• use survival analysis and poisson distribution to predict customer lifetime value

Table of Content:

• life table Kaplan Meier plot
• Log-rank test
• Hazard Function and Ratio
• Simple Cox model
• Multiple Cox model
• Use Survival analysis in predicting Churn Rate
• Use Survival analysis in predicting Customer Lifetime Value

Data:

• simulated HF mort data for GMPH(1k)
• Telco Churn

Reference:

• Survival Analysis in R Public Health
• The Customer as The Unit of Analysis: Models, Metrics and a Multitude of Uses | Second Measure
• Survival Model Formulas
• The prevention and handling of the missing data
• Cox model assumptions
• Lifetime